Laura Fredericks is a serial entrepreneur and marketing leader. In this conversation, we explore the evolution of marketing in the AI era, focusing on its complexities, opportunities, and real-world applications. Laura shares insights from her journey as a self-taught marketer and her experience working with AI tools in her daily workflow.
EPISODE LINKS:
TIMESTAMPS:
00:00:13 Intro and background
00:03:25 Fractional Marketer
00:06:50 Relationship with product
00:07:45 Product market fit
00:09:50 Pivot point
00:12:05 AI
00:17:45 Max, the junior AI assistant
00:22:53 Prompt Engineering
00:24:44 Philosophy of AI
00:26:37 Human + AI
00:31:23 In-house vs Out-of-house
00:35:34 Changing Landscape of Startups
00:39:25 Closing
CONNECT:
