Trey Buchanan is a seasoned B2B paid media expert with a focus on LinkedIn advertising. In this conversation, we delve into the intricacies of LinkedIn advertising strategies tailored for B2B startups. Our discussion spans across various topics including the advantages of LinkedIn as an advertising platform, the ideal timeline for startup advertising on LinkedIn, and the role of creative content in advertising. Join us as we explore these key topics and unlock the secrets to B2B startup success through effective LinkedIn advertising.
EPISODE LINKS:
TIMESTAMPS:
00:00:12 Intro and paid advertising
00:04:27 LinkedIn
00:07:27 Winning strategy
00:09:14 Maximizing advertising ROI
00:11:40 In-house vs agency
00:14:06 Specialist vs generalist
00:15:05 AI
00:18:25 Linkedin with Microsoft
00:20:34 TB3
00:24:24 Ideal tech stack and tools
00:26:56 Content vs direct demo strategy
00:30:26 Paid Media & B2B Startups
00:32:44 Expected ROI
00:34:35 Closing
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