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Description

FluxPower is part of the emerging EV (Electric Vehicle) industry. Flux Power sells and produces rechargeable lithium-ion batteries for electric forklifts, warehouse robotics, airport ground support equipment and batteries for solar powered charging stations for Electric vehicles in the United States. This makes FLUX an indirect potential beneficiary of Biden’s infrastructure package. FLUX also offers complementary products like chargers and battery management systems, meaning… systems that monitor batteries for errors. The company is constantly innovating their products and coming out with new versions each year. During this most recent quarter, they increased their offering to the Class 1, 2 and 3 forklift markets for instance. In 2019, the company relocated to a larger facility giving them production capacity for $100M in annual revenue.

Lithium-ion batteries are much better than traditional acid batteries. Lithium-ion is cheaper long term, it brings better performance with 50% More Energy Efficiency, it’s more environmental and runs 40% Longer than traditional forklifts and equipment. As referenced by their client base, their technology is proven.

FLUX is going after a virtually untouched market. Electric forklifts. Just think about the number of warehouses in North America. It is estimated that there were 260 thousand  lift trucks sold in North America in 2018. Out of that, it is estimated that 40% of the forklift sector is propane driven. The TAM is estimated to be around 2.5 billion dollars. If we just look at lithium-ion’s market share, it currently is estimated to be at only 3%, which gives it a lot of space to expand in adoption.

FLUX has relations all around the globe, and Fortune 500 companies as customers, like Pepsi, Coca cola, Budweiser, kraft, Caterpillar and Delta Air Lines. They also have a partnership with Envision Solar International, which is now a part of Beam Global (BEEM stock), to supply their lithium-ion packs for solar EV charging stations. For a 80 million dollar market cap company, having such big clients is very impressive.

the #1 thing that I like about FLUXPower corp is that they are a niche player in the EV space with a proven product and an established customer base. Also, what I see is a company being straightforward with their investors, taking accountability and acknowledging  current difficulties and how to tackle them. I’ m not gonna sit here and tell you this is a risk free play because it's not, the company is currently operating at a loss and is unprofitable. But I believe the challenges can be overcome especially due to their temporary nature

Shoutout to StockJockey from the RexFinance Discord for the support and the top notch stock market sentiment analysis.