Today we weigh the pros and cons of investing in Tattooed Chef stock, TTCF. We also talk about international expanding operations, their recent earnings, their growth trajectory and their new acquisition of New Mexico Food Distributors and Karsten Tortilla Factory. Congrats to those who bought TTCF at $15.85! 🚀
TTCF is a leading plant-based food company in the United States. Their business model is based on pre-prepared frozen meals. Their products include, among others, ready-to-cook bowls, zucchini, riced cauliflower, and smoothie bowls. At the moment, Tattooed Chef is mostly present in Costcos, Walmarts, and Targets across the United States. Currently, Walmart gives them the most exposure and the most revenue. In the future, TTCF plans on conquering the market with Walmart in the States. In 2020, Costco, Walmart and Sam’s Club represented 52 % of all of TTCF revenues, and the company expects this number to grow up to 63 % in 2021. This means that there’s a lot of customer concentration, meaning that a large portion of their revenue is tied to these clients. TTCF will close a transaction to acquire two companies in the next few weeks. The transaction evaluated at 35M in cash will make TTCF the owner of Karsten Tortilla Factory and Mexico Food Distributors, also referred as Foods of New Mexico. Founded in 1987, Foods of New Mexico is a food company that produces ready-to-eat Mexican food items for both retail and food service. The facility in Albuquerque currently produces Mexican foods including quesadillas, and burritos. The second facility in Karsten is a brand new facility that will enable TTCF to have extensive tortilla manufacturing capabilities. This acquisition is the beginning of a new era for Tattooed Chef. It will also allow the company to diversify their product lines and significantly increase their manufacturing capabilities to capitalize on the $20 billion Hispanic/Southwest Food sector and beyond. At full capacity, TTCF believes Foods of New Mexico can contribute up to $200 million annually in revenue in the next two to three years and create significant value for their stakeholders. As TTCF’s CCO was saying : “Get ready, this is an exciting time at Tattooed Chef, and we are just getting started.” TTCF also launched their new marketing National Ad Campaign. The commercials are part of the marketing strategy which will increase Tattooed Chef’s brand awareness. They expect the commercials of 6 and 15 seconds to reach over 80 million people through networks, connected TV, and digital media. Before this campaign, TTCF was mostly growing organically, which is impressive. TTCF's stock price could rise if the company maintains a strong management and stands up to their competitors. If we take a look at what happened with Beyond Meat stock, TTCF could follow a similar path and reach a $100 stock price in a few years.
