High tide is a leading retail-focused MJ conglomerate that is a global manufacturer and distributor of smoking accessories. They have been operating for over a decade now and are one of the largest MJ accessories ecommerce platforms in the world. They are located in Calgary Canada but they also do business in the US and Europe. By revenue, High Tide is the largest MJ company in Canada. They operate a chain of 83 retail locations in 4 provinces in Canada. In march, they opened three stores. In April, they opened another three stores. By October 2021, it expects to be running 115 stores. In terms of brick-and-mortar locations that sell MJ lifestyle products and accessories, we got brands like “Canna Cabana,” “newleaf,” “META MJ Co,” Valiant and “KUSHBAR”. They have e-commerce brands like “Grasscity” and “SmokeCartel,” which brought in more than 33 million combined visits in 2020. Then, they recently launched CBDcity, which sells CBD products. High Tide now operates the two largest e-commerce platforms for MJ consumption in the world. The company has facilities in Calgary and Las Vegas, Which allow them to manufacture Their products in-house, allowing them to maximize margins. High Tide also has Partnerships with celebrities and companies like Snoop Dogg and Paramount. Also, High tide isn’t some random company. Approx. 29% larger than the next biggest competitor. Aurora and Aphria have strategic investments in High Tide.
High tide just announced that they acquired 80% of Fab Nutrition for $20.64 million. This acquisition came with a three-year option to acquire the remaining 20% of Fab at any time. In the past they’ve taken similar steps by acquiring other companies of similar size. What they seek to do with their strategy is to expand their footprint in the United States market by selling products that are already federally legal, which will therefore allow the company to drive profitability without having to wait for legalization. They also said they were currently In talks with many other companies for acquisitions, meaning we have many catalysts coming down the line.
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