About The Guest(s):
Kristen Maahs is a digital marketing expert and course creator. With a background in teaching, she transitioned into the world of digital marketing in 2017 and has since been helping people create effective and profitable online courses. Kristen is the host of the podcast "She's Building a Dream" and offers services such as course mapping and course audits to help course creators achieve success.
Timestamps
- 0:04:00 - The best business model for scalability
- 0:06:13 - Types of business that do well in Online Courses
- 0:09:11 - Mapping and recording courses
- 0:10:49 - The effectiveness of short and simple videos
- 0:11:37 - The importance of having objectives for each module
- 0:14:48 - Gain knowledge, Comprehension, and Apply
- 0:15:48 - Analyzing where people drop off in the course
- 0:18:34 - Adapting tasks to minimize resistance and increase engagement
- 0:19:22 - Leveraging community aspect for engagement and support
- 0:21:22 - Importance of nurturing a supportive community for course completion
- 0:22:16 - The value of community in webinars and live events
- 0:23:33 - Next steps after course creation
- 0:24:13 - Importance of being an educator as well as a marketer
- 0:24:58 - Focus on strategies to get course participant's results
- 0:25:46 - The power of social proof and testimonials
- 0:28:14 - Market research as the first step in course creation
- 0:29:27 - Imposter syndrome and the need for clarity and confidence
- 0:29:57 - Researching top courses and interacting with the audience
HOST
Jeff Sherman
Instagram: @jeff.sherman
GUEST
Kristin Maahs
Instagram: @shesbuildingadream
