Bernice Chao is the co-founder of Asians and Advertising, a platform dedicated to building a community for Asians in the advertising industry and beyond. As an alumna with honors from the Art Center College of Design,She's dedicated her career to helping brands tell their stories and bring non-traditional ideas to life, working with industry giants like Google, HBO, Uber, and Nissan. Bernice's journey is not just about advertising; she's an API activist committed to creating opportunities for Asians in all spheres of life. Her dedication has manifested in various forms - from hosting the AIA podcast to co-authoring the award-winning book, "The Visibility Mindset". Recognized in Forbes, Nightline, and Adweek, Bernice's voice resonates not just within the API community, but far beyond.
In our interview, Bernice shared her formative years in Cupertino, California, where her surroundings teemed with tech innovation. Reflecting on her experiences in the male-dominated advertising industry, she realized her unique position as often being the 'one-of-one' in many rooms - the only woman, the only Asian, or the only person of color. These experiences, combined with the solitude and challenges faced during the pandemic, drove her to establish a space where Asians could connect, network, and support each other. The result was Asians and Advertising. Today, the platform is not just for those in advertising, but a diverse array of professionals aiming to break barriers. Bernice's vision isn't limited to professional growth; she hopes for a world where her children aren't pigeonholed or isolated due to their ethnicity or gender. Her book, "The Visibility Mindset", serves as a guide for APIs, offering actionable insights into navigating professional landscapes with clarity, purpose, and authenticity.
Throughout the conversation, Bernice's commitment to inclusivity, representation, and community shone brightly, painting a vision of a future where diversity is not just recognized, but celebrated.
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