At a time when travel is regaining momentum post-pandemic, Shangri-La, the global hospitality brand, reintroduces its loyalty programme with fresh new branding and novel lifestyle offerings.
To bring the story of the new Shangri-La Circle to consumers' radar, the group enlisted its creative partner, digital agency 8traordinary, to craft a digital campaign that would bring the brand's social platforms into a full circle.
As our Top Story for the month of July, we invited Jeffrey Lim, 8traordinary's founder, and managing director, to share with us how they built the campaign from the ground up.
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