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Jonathan Sroka, Sales Strategy & Go-To-Market Consultant at Loud-Hailer Inc., joined Megan on The Unwritten Playbook to break down the notion that if you don’t have strategy at the top that aligns with political internal boundaries, you aren’t going to move forward. They look through this lens in regards to Customer Success and break down the importance of not putting quantity of new customers acquired over retention. “You’re kidding yourself if you aren’t spending 40-50% on Customer Success.”