Nedine is the owner and founder of Grate Expectations, the first custom graze business in the Capital Region. Nedine has always had a love for hosting and entertaining and decided to pursue her passion for making cheese and charcuterie boards as a side hustle in November 2019. Being a new business owner, with very few resources for a niche market, Nedine decided to build a network of "grazers" (called The Cheese Chicks) from across the country to work through challenges and share ideas; which became critically important once COVID-19 hit. Together, they have amassed a following of over 30k and secured sponsored brand deals. In late 2020, she lost her job and is now pursuing Grate Expectations full time.
What We Talked About:
- That drunken best friend conversation
- The trend of charcuterie boards
-When you tell yourself to take a risk
- Helping people achieve their goals
- If they can do it...Why can't it?
- Finding your spark deep down inside
- Calling yourself an expert
- Using your friends to experiment
- The 'use the test to take the test' method
- Still looking for convenience during covid
- Building a community
- When the side hustle is no longer just a side hustle
- All you hats you wear being a business of 1
- Learning to balance
- Why having a mentor is so important
- Getting comfortable with making decisions
- Food that brings you back
Resources:
Instagram: grate.expectations.ny
The Cheese Chicks: @the.cheese.chicks
Valentine's Graze Boxes: $65 & Newly launched virtual build your own (BYO) cheeseboard workshops. I will be offering one on Valentine's Day as a special couples activity.
PROMO: Use code LIONS214 to get an extra jar of jam with your graze box, or $5 off your virtual workshop registration fee.
To take advantage of this promotion visit Grate-expectations.com!
