It's crazy how long it took me to meet Lowell Ackerman, because not only do we get along extremely well, but because he's doing some truly wild stuff on the marketing side of things. Of all the realtors I've met, Lowell is one of the very few who's truly embracing direct mail as a means of lead generation. Check out this latest episode of the Smells Like Cat Pee Podcast for some amazing tidbits of knowledge on utilizing direct mail and expanding one's network.
