Its Day 24 of my #100DaysChallenge. If you are new to this challenge check out --> this link.
Data suggests that there are about 120million #cigarette #smokers in India.
If that is true, it is worthwhile to consider sustainable practices around this habit of smoking, because once someone chooses to smoke, they are this industry's customers for life!
Pack of cigarettes , its butts and tobacco production practices all have been scrutinized across media every year for reasons ranging from health to environment.
But in my view, the process of lighting a cigarette has conveniently been ignored.. don't you think so?
Cheap , single use plastic lighters have been making its way into the landfills for quite sometime now, and it is time we start thinking about it from the lens of #environment #sustainability
So share this episode with a smoker friend / colleague of yours and help me spark that thought!
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Keyword : What is a circular economy?
