Today James highlights the importance of showcasing work that is relevant to your desired fanbase.
TRANSCRIPT
When you go to wanting to shoot a small business commercial that's gonna run on social, paid ads, or pre roll on a Youtube video - really targeted - business want to know what other businesses have you worked with, what other jobs you've done. What do the other portfolio pieces look like? Because if you're out here shooting high fashion, photography, videography, and you're in NY bouncing around, someone who has a carpet cleaning or lawn care business might not give a damn about that. "Oh, that's so cool stuff" but how does that apply? That's not even representative of the type of stuff they're trying to do. So, being aware that portfolio is important, in both regards. But really just understanding more than anything that yo, you need a damn portfolio. You want to do anything? You need a portfolio.
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eighty20 challenges conventions, questions status quo, and encourages personal empowerment & responsibility. An abundant life of blessings and purpose await for those intent upon it. So, how is your life designed?
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