For much of her life, Krista Gill was always known as former Canadian defenceman hockey player Todd Gill's wife, being that supportive partner, following his career and mother to their four kids.
But Krista also had a passion for baking delicious homemade cookies and was inspired to bake the perfect one that would go hand in hand with her husband's coffee before he hit the ice. Her cookies were such a hit that it wasn’t long before she was making cookies for Todd’s teammates, fundraisers, team parties, potlucks, and bake sales.
After her husband retired from professional hockey and their kids started getting older, Krista realized it was finally now HER time and after getting that push from her kids, she decided to launch 23&co, her small batch gourmet cookie biz!
In this episode, we chat about:
🏒 What life looked like as the wife of a professional hockey player and how Krista's cookies became entrenched into hockey team culture
🙌🏻 How Krista's love for coffee, community, and conversations led to her creating 23&co.
🤔 Why a little bit of competition is actually GOOD for business
👏🏼How the Small Business Centre's Starter Company Plus Program helped Krista to leverage different opportunities and level up her business
