✨NEW EPISODE ALERT✨
While out in Alberta, Erin Kergen had been working for large public brands, with exposure in program development, creative concepting, to project management and everything in between.
While off on maternity leave, she and a girlfriend decided to take over a former general store, naming it after their girls, Pickle and Myrrh. Relocating back to Ontario, she opened her sweet caramel shop with her husband in 2020 and has been happily brewing their delicious handmade salted caramels ever since, growing a large customer base around the world!
🍬 We learn how an initial opportunity with the Fairmont Banff, Jasper, and Lake Louise hotels ultimately set the stepping stones for Erin’s future career up for success
🍬 We hear of how Pickle & Myrrh first began in Alberta when Erin and a girlfriend took over a former General Store and how she eventually relocated back to Ontario and opened her beloved artisinal salted caramel shop
🍬Listeners discover into how Erin has effectively marketed her salted caramels, including setting price points, wholesaling strategies, and how they continue to grow in popularity across Canada
🍬Erin hints at her business model strategy, effective marketing techniques, growing her brand and her expansion into the vendor market world
One local #BossBabe that Erin shouted from the rooftops is the babe behind @wickwitchapothecary, the lovely atmospheric and shop found in the quaint and bewitched village of @merrickville_jeweloftherideau!
📲 TUNE IN NOW, BABE!
