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Sarah Deme's journey in the fashion world first began with a diploma in Fashion Merchandising from Fanshawe College, but that was just the start. Fueled by her passion, Sarah took her talents across the globe, snagging internships at a chic fashion house in Belgium and a bustling wholesale agency in New York City. Talk about a dream come true!

From meticulously curating collections at Paris Fashion Week, Sarah's experiences have shaped her into the fashion powerhouse she is today. She then dived deep into the world of men’s suits and furnishings at Nordstrom, showcasing her finesse and flair, then taking the lead at the fragrance counter, where she became a master at juggling products, managing a team, and tapping into customer preferences — all while curating the ultimate style experience.

When a turn of events happened in Sarah's life, she had to pivot and found herself taking over the Conway's Menswear in downtown Perth from the former longtime owner - and suddenly she became the proud biz owner of this historic menswear store.