On this week's episode of Rising Giants, we have the pleasure of speaking with Ben Jeffreys from ATEC, one of Cambodia's most successful startups to have expanded into Southeast Asia. ATEC provides sustainable, affordable and accessible clean cooking products for all Base of Pyramid households through the sales of their two flagship on-grid and off-grid products, ATECBiodigester and eCook induction stoves. 👨🏽🌾🧑🏽🍳
In the episode, we dive into:
- How Ben was able to lean into the challenges of building a startup in frontier markets during a time when survival was "week to week", especially in the early days.
- Finding product market fit and how he scaled his startup to other countries within the region.
- Raising early stage capital in a frontier market and Ben's experience of navigation the fundraising waters.
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