Ekaterina (Shpadareva) Gamsriegler, a seasoned growth and marketing expert, shared her insights on mobile app experimentation. Here are 5 key takeaways:
Mobile experimentation is more complex: Release cycles are longer, and dependencies on app versions can slow down learning.
Think beyond the app: Experimentation should encompass ads, store listing pages, and the app itself.
Borrow insights from other areas: Use data from paid advertising to inform store listing optimizations.
Interconnectivity is key: Changes in one area can impact others. Strong stakeholder management is crucial.
Document everything: Detailed documentation helps track results and avoid surprises.
Check out the full conversation on Experiment Nation’s YouTube channel!LinkedIn: https://www.linkedin.com/in/ekaterina-shpadareva-gamsriegler/
#mobilemarketing #appmarketing #experimentation #growthmarketing #experimentnation
