In this episode, I share tips on helping sponsors succeed at your event.
- Booth traffic
Tips: Plan activities and meals near the booths so there is a guaranteed audience in the area. Host a contest for attendees to visit booths to win prizes. Remind sponsors of the importance of being approachable and ready to engage so attendees feel comfortable coming to their booth. Ensure you set-up specific times on the agenda for attendees to visit sponsors so they are a priority.
- Quality leads.
Tips: This starts before a sponsor signs-up. Make sure you are clear and transparent on the demographics of your attendees and event so sponsors can make an informed decision if the attendees are a good fit for their product or service. Have a way to collect attendee contact information on a form or lead retrieval.
- Did they have the opportunity to engage with attendees outside of the booth.
Tips: Include passes to the event in the sponsor package so sponsors can be part of all aspects of the event. Include benefits like speaking opportunities, networking events, help coordinate meetings with key attendees.
Do you want an event planner at your fingertips? Text me with your event questions! 480-530-5182 https://my.community.com/sarahbrush Thanks for listening and supporting entrepreneurs and the small business community! I would love to connect with you at https://www.instagram.com/eventivebrush and in our private Facebook group where we continue the conversation!
Sarah Brush
EVENTive Brush
https://www.instagram.com/eventivebrush
www.eventivebrush.com
