144. What NOT to do when hosting an event

Description

In this episode, I share what NOT to do if you are hosting an event.

Negotiate to the point it hurts the vendor relationship
Launch an event with out the backend of your business in order to manage the marketing, registration, customer service, team to help with events tasks.
Launch an event if you have less than 3 months to promote it.
Host an event you are not okay with breaking even.
Sell sponsorships or booths if you not plan to make sponsors a priority with time on the agenda for booths and ways to make them visible at the event.
Spend a lot of money on the “wow” factors if you do not have enough money to cover the important elements that impact attendees like the type of speakers and content, food and beverage, experiences.
Promote one price and not have a deadline for that price to end. Does not provide a sense of urgency.
Book an event at a resort if you do not plan to book hotel rooms or have a larger F & B minimum. (this does depend on many factors. However, hotels do make their money on the room block and usually require higher F & B minimums)
Go back to people that registered asking them questions that you could’ve collected all at one time during registration.
Show up to the event without an on-site schedule with someone assigned to every task and someone to oversee the event overall and be the main contact.

Need help getting started with your event? Get your free ⁠⁠event strategy planner!⁠⁠ And schedule a strategy session for 1:1 support on your event strategy, logistics and Q & A for anything you need! https://eventivebrush.com/event-strategy-session

Sarah Brush xo