How do you need to prepare to attract sponsors and
sponsor demonstrate value?
- The standard items: defined goals, purpose, brand and target audience with detailed demographics so sponsors ensure your audiences and goals align.
- Start early building relationships.
- Have a comprehensive marketing and promotion plan
- Ask previous sponsors to be references.
- Have a plan in place to provide detailed data after the event
- What is the unique opportunity you are offering.
- Does your event supports a charitable cause or social impact initiative
- Match the attendee needs with the sponsors value.
- Ask lots of questions.
- Over communicate
If you are thinking about hosting an event or have an event in the works, I offer strategy sessions as a low cost option to get advice and direction from an event professional to get your event or sponsorship program into action! https://eventivebrush.com/event-strategy-session
Sarah Brush
https://www.instagram.com/eventivebrush/
