In this episode, I talk with Exclamation’s principal, Thomas Serrano, about trends in luxury events, importance of vendor relationships, mapping the emotional journey of events, focusing on meaningful and memorable experiences and more!
Connect with Thomas!
https://exclamation-group.com/
https://www.linkedin.com/in/thomas-serrano/
Thomas Serrano, was raised, educated and began his professional career in product promotion and events production in the heart
of the French centers of culture, style and luxury. Graduating from EDHEC Business School in Nice in 1998, he honed his talents at several experiential agencies in Paris working with leading brands from Chanel and Cartier to
Citroën, Nespresso, and Microsoft.
In 2008, Thomas relocated to New York and launched Havas Luxe within Havas Worldwide. In 2017, Thomas created a new Havas offering: Havas Events North America. Focusing on corporate events, the agency produced innovative
experiences for major brands including the Wall Street Journal, KPMG, Lazard, ExxonMobil and L’Oréal. Thomas has decades of experience managing high-luxury events for big-name clients, including Van Cleef & Arpels, Montblanc,
L'Oréal, Audemars Piguet, Hublot, Bulgari and Dom Pérignon.
Looking to create a one-stop shop for corporate and luxury events, cultural and sports partnerships, Thomas launched Exclamation – "Events
That Make A Point" – in January 2020. Thomas has been a guest lecturer at NYU, Columbia Business School, Parsons School of Design, Fashion Institute of Technology as well as ESSEC Business School in Paris. He is often invited to speak in conferences, such as South by Southwest (SXSW).
After years of serving and working with nonprofit organizations, including Luxury Education Foundation (LEF), Thomas created his own foundation
I.N.E.S (Initiatives for New Education and Socialization), an organization encouraging underprivileged teenagers in France to achieve their dreams. Most recently, Thomas was accepted into the Forbes Business Council, where he provides insight into the ever-expanding, highly creative world of luxury marketing and event management.
Thanks for listening!
Sarah Brush
