In this episode, I share some sponsorship insights. Here are two resources discussed on the podcast:
Sponsorship industry research
https://sponsorshipassociation.com/wp-content/uploads/2023/06/SMA_2023Research_Infographic.pdf
Sponsorship Marketing Association
https://sponsorshipassociation.com/
Smartsheet McLaren partnership
McLaren Racing works with Smartsheet on new DEI program (sportsbusinessjournal.com)
Thanks for listening! Do you need help with sponsorship ideas and strategy? I offer Q & A and strategy sessions: https://eventivebrush.com/event-strategy-session
Sarah Brush
https://www.instagram.com/eventivebrush/
