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Description

Full show notes and links to all resources mentioned here: myconsultanttraining.com/episode44 

Time based show notes: 

2:00 customer categories: existing, new 

3:30 why it's more effective to focus on customer retention 

4:30 relationship building ideas for customer care  

6:00 book recommendation: Power of Moments, Chip Heath and Dan Heath 

7:00 value of loyalty programs 

11:00 ideas for your own loyalty programs (outside of incentives your brand may offer) 

Show sponsored by: moderndirectsellerbox.com and moderndirectselleracademy.com 

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