Full show notes and links to all resources mentioned here: https://moderndirectseller.com/episode53
Check out LFLA: https://lauriefelt.com/
Guests: Laurie Feltheimer, Lauren Wilner
Time based show notes:
2:30 wait, isn't this a boutique brand? 5:00 journey from "hot in Hollywood" brand to representing REAL women of all sizes 7:00 organic community around the brand 9:50 "the community makes the brand...it goes so much deeper than the denim" - Lauren 13:30 ambassador program origins 16:00 launch behind the scenes 18:50 vision for brand in future
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