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Full show notes here: https://moderndirectseller.com/episode64  

2:30 defining the reason you do something 4:00 timing of exercise 6:30 evolution of of Becky’s why 9:00 examples of big brand mission statements 12:00 mission template (with example) 14:30 vision template (with example)  

Templates:  

Mission- my mission is to (what you do) in order to serve (who you serve) in such a way that (result/value or benefit of your work)  

Vision- my vision is to (purpose and impact you want to create)  

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