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Today I chatted with Eliza who launched Glam Theory Studios in 2019. She is a serial entrepreneur Eliza splits her time between running the salon, working as a makeup artist, packing orders and running socials for her makeup brush line Glam Theory Cosmetics and educating aspiring artists through the Eliza Madeline Makeup Academy.

This episode covers:

✅ how she found her passion for makeup

✅ how she grew her makeup business from retail to home-based to owning her own salon 

✅ where to go to perfect your makeup skills without spending thousands on courses

✅ being told “go back to uni” or “to get a real job”

✅ how you can start to build a following and stand out in the makeup and beauty industry

✅  what the most challenging part of being a business owner is

✅ how she balances work, social life and rest time

❓Have any more questions for Eliza? Connect with her on Instagram @elizamadelinemakeup @glamtheory.studios @glamtheory.cosmetics @elizamadelinemakeupacademy

🧠 This episode is sponsored by KIS Academics. Check out their tutoring and online courses at https://kisacademics.com/ or follow them on instagram @kis_academics!

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I respectfully acknowledge the Wurundjeri people of the Kulin Nation who are the Traditional Custodians of this Land, on which this podcast is recorded on. I pay my respect to their Elders past, present and emerging and extend that respect to Aboriginal and Torres Strait Islander peoples who may listen to this podcast.