Guest – Mohit Narayan – Customer Service Manager at InMobi
Topic – Performance based Marketing
Mr. Mohit Narayan tells us what performance-based marketing is, what tactics companies use to make their message reach the targeted audience and how information is extracted and used from user surveys.
"In this dynamic phase of the industry, there are different companies, working with AI to bid efficiently on targeted audience."
He throws light on his current role at InMobi, and how they are different from his previous roles. Further, he talks about how difficult it can be to work on actions without focusing on results.
On a lighter side, he discussed the main learnings from his MBA journey and the differences between Indian and British lifestyles.
