Embark on a marketing journey with our latest guest, Prakash Chandra, an Associate Director at Zee. In this episode of Kathor Vaani, Prakash delves into his intriguing career shift from diverse industries, ranging from automobiles to his current role at Zee.
"Understanding your consumer is the ultimate hack for success in marketing." He provides valuable insights on navigating marketing channels, adapting strategies based on industry competitiveness, and transitioning from B2B to B2C. Prakash also discusses the significant growth of digital marketing, citing a 4x increase in revenue over the last 5 years. Tune in for a conversation filled with enlightening perspectives for those pursuing a career in the dynamic field of marketing.
