In this 15-minute episode, we break attention down to its biological roots. Not as a marketing trick or an algorithm problem, but as a nervous-system process that determines what gets noticed and what gets ignored.
You’ll learn:
Why attention is selection, not meaning
The difference between awareness and attention
How attention is felt in the body before it’s thought
The two modes of attention:
Mode 1 (attention is drawn) and Mode 2 (attention is sustained)
The critical mistake most creatives make when telling stories
A simple framework to design content that actually gets noticed
If your work is meaningful but invisible, this episode is for you.
Attention isn’t shallow.
It’s selective.
