In this interview with Lennart van Kralingen, a motion graphic designer at Warner Brothers / Discovery, he shares his journey in the creative industry. Lennart started with a passion for creativity, attending design school, and gaining experience through internships at broadcasting and production companies. After freelancing for a while, he found a home at Discovery, where he enjoys the creative freedom to experiment with various techniques, from Photoshop to After Effects, and even explores the possibilities of AI. Lennart believes that AI, while still in the early stages, offers incredible potential to save time and enhance efficiency in creative workflows.
Lennart emphasizes the importance of taking risks and trying out new ideas in the creative field. He encourages emerging artists to execute their ideas without fear, as failures can lead to valuable lessons. His core advice is to keep experimenting, embrace the joy that design brings, and stay committed to the creative process while keeping an open mind about emerging technologies like AI, which are set to revolutionize the industry.
