Description

3:08 Diving into content

• Brad has been working in the marketing field for around 15 years
• Helped produce a kid’s Triathalon training program
• The content was guided towards the parents letting their children join the training for this Triathalon with teen-aged kids
  • Local content marketing

5:15 Content Structuring

• Many people say, “my content isn’t doing what I thought it would be doing”
  • Probably because they aren’t structuring it properly
• Content growth has been exponential
  • The internet has been evolving
  • Content has become much more important throughout the years
  • Content doesn’t need to be perfect
• 63% of companies don’t have a content strategy
• Relevancy shifts on social media
• 4 C’s of content
  • Create
  • Captivate
  • Community
  • Convert

8:25 How content/social media has evolved

• SEO was frowned upon
• Mobile was thought of last
• Multiple platform content
• Magazines coming every quarter instead of monthly
• “Content is so critical to the mainstay of a business” -B

10:30 Content Measuring

• 62% of business don’t know how to measure their content
• “Content is just a math equation” -B

12:07 Three major areas

• Is it timely?
• Is it entertaining?
• Does it drive value to your company?

13:22 Diagram Brad likes to share with people

• Your business has layers (Main core - sole of footprint)
  • Storefront
  • Office
  • Website

15:45 Funnel content

• Using drivers to get customers into the funnel
• TOFU (Top of funnel content)
  • Just finding out about your business
  • Surface level
  • Gaining their interest (entertainment value)
    • 61% of google searches are on mobile devices
• MOFU (Middle of funnel content)
  • Beginning to learn more about your business
  • Understanding the framework and traffic to see if it works for them
• BOFU (Bottom of funnel content)

18:15 Beepods Example

• Internal client
• Beekeeping Company
• TOFU
  • Content showing how bees are cool
• MOFU
  • Get them to subscribe along the way to our email list
  • Get them interested in bees
  • Will it work for them?
• BOFU
  • We have solutions for you
  • Let us help you get started

19:15 How to build content

• There are 4.66 billion active daily internet users
• “There is a supercomputer in everybody’s pocket that has the answers to their burning questions” -B
• How do you make your content stand out?
  • No simple answer, but there is a process

23:30 How to get topics

• What is the goal of your company?
• You probably have a topic that fit the goal that you talk to your clients about
• Main goals of your topics
  • Does it add VALUE?
  • Will it be ENTERTAINING?

Full Show Notes Here