Description

1:40 Intro

• Intro/Opening remarks
• The topic is: Make Your Nonprofit Profitable

2:56 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

4:32 Why nonprofits?

• B and M have both worked with nonprofits in the past
• Many nonprofits aren’t able to reach all of their goals
  • They think there are constraints bc of the “nonprofit” status
• There is a difference between nonprofit as a business model and nonprofit as a tax status

9:50 The debate about nonprofits and their business model

• Typically have 3 customers/stakeholders:
  • Your board
  • Leadership staff/volunteers
  • Funders
• Nonprofits never say “I don’t need more funding”
• At the end of the day, your organization is a business
  • You have a mission to fulfill
  • Serve a community
  • People willing to give time, energy, funding, resources in exchange for results
• Stakeholders/partners are aligned to the mission of the nonprofit
• Can be heard about Nonprofits (not correct btw)
  • **Shouldn’t**
  • Make money (They need money to hit goals and create change)
  • Focus on revenue
  • Track results
  • Evaluate ROI
• Many nonprofits collapse because they don’t make money a priority
• “Money is the well of life -B
• Nonprofit is a tax structure, NOT a business model
  • It does not affect the business model, mindset, or mission
• Great marketing, not tied to results, will only pull on heartstrings
• Your marketing needs to produce sales
  • Casting your line but not catching any fish
  • “Marketing alone does not produce revenue, therefore does not produce resources that you can use to invest to produce value for the people you are serving” -M
  • If I have no fish in the boat, I can’t feed one man, let alone a whole army
  • If I can’t feed a man for a day, let alone a lifetime, if all I can do is show him how to cast his line

24:22 Tracking your data

• “why bad presentations happen to good causes” -mentioned by Michael
• When good causes like nonprofit go to pitch their cause and miss the mark and don't get their funding
• One key thing that is holding them back is their great story showing no numbers or results
• “Great story, where’s the numbers?” -M
• People want to see where the money they donate is going
• If you can show the good you did this year with their money, they are more likely to give more for the next year
• Show the value of their contribution

26:58 Simple breakdown of a nonprofit

• Somebody gives money
• Organization takes money
• Organization executes on mission they marketed
• Right now is harder than ever to find donors - think like a business
  • Look at where your nonprofit is and make a judgement call on priorities
  • Just like a business owner does
  • Look at your list of priorities
    • Under the mission (at the top) should be generating who the customers are to understand funding and data in the long run

Full Show Notes Here