Description

0:28 Intro

• Intro/Opening remarks
• The topic is:  Planning for Growth with Susie Moon

1:25 Sponsors

• SPEARity (SPEARity.com)
• Cream City Marketing (creamcitymarketing.com)

3:00 Guest Introduction

• Susie Moon
• Worked in the corporate world for 25 years
• Founded her business in December 2019
• Was unsure of what kind of business she wanted to create
  • Knew she wanted to help people
  • Offer support
  • Get people to their numbers
• Started working with SPEARity in second half of 2020
  • Working with Michael as her coach
  • Using the SPEAR app she was able to set goals
  • “He helped me reach my goals, doubling my revenue in the second half of the year” -SM
• Support person for coaches, entrepreneurs
  • Focusing on the things that people were not very good at
• Set more goals in 2021
  • Still working with SPEARity, now with Darren
  • “My word of the year is build” -SM
• You can’t always do it by yourself
• “I was so burnt out, I was so overwhelmed, and I decided that I need people” -SM
• First half of 2021 she started building her team
• “I started building a team to do all the things for me, so I could focus on my sketchy ideas” -SM
  • She now has 10 part-time contractors
  • ~9 clients
• “I really like my clients and I want to stick with them, but I also want to grow” -SM
  • Finding a balance in the direction she wants to go in
  • SPEARity keeps her on track
• “I’m building the plane as I fly it -SM
• 10:23 GIF

11:02 Needing help when helping others

• She had a mindset shift before starting the business bc she was holding off on starting the business
  • Didn't think she was worthy of having her own business after working for other people in the corporate world for so long
• “Being an entrepreneur has been in my blood ever since I was little” -SM
• Take the leap and try
• Hanging out with people smarter than you makes you want to be them
  • Told herself she would never be the person to run a marathon
    • Has since completed 3 of them (in 16 months)14:30 Needing a coach
• It’s all about mindset
• Made her stop thinking small, and start thinking about the possibilities
• Someone to push her out of her comfort zone

15:47 How a coach changed her business

• It was uncomfortable at first
• You build rapport with that person
• Able to pick out those quarterly goals and seeing the steps you need to take to reach those goals
  • How much am I charging each person
  • How many clients do I need
  • How many prospects do I need to talk to each weekYou need to remove the emotional aspect from your business to see the perspective
  • Do you want to own this for the rest of your life or do you want to sell it at some point?

19:12 Removing your feelings

Full Show Notes Here