Description

:30 Intro

• Sponsors
  • Cream City Marketing
  • Spearity
  • Introduction to topic
    • Planning events

3:15 Event Overview

• Michael=1 event a month on average
• Easiest way to gain experience for clients is events
  • Also a great way to drive client engagement
• Events are less about products and services and more about brand awareness/understandings
• Always good to put on events regardless is everything is organized
  • You are engaging with customers in a different way
  • Deepening the relationship
  • Share personality of your company

6:20 How events are different and better

• Disney and Iron man are great at putting on events
  • They sell experiences
  • They create motivators
  • Health, wealth, and relationships
• Everything is about relationships
• Books and movies are also an example
  • They create experiences
• Michael-”Sorry but I go to the movies for the popcorn” 8:25

9:24 Experiences

• If you are a service provider, experiences go a long way
• You are able to interact with your brand
• Make sure you think of the whole event and experience to make it a quality event
  • Think of it of a 5 paragraph essay
  • Can’t forget about the intro/outro of th event
  • Can’t only focus on the material during the event

12:00 Marketing of the Event

• The title of your event is your hook
• Probably already have the “meat and potatoes” the bulk of your event figured out.
• Need to focus on why people should want to come to your event.
• “Every event needs to be build on the rule of 3” -B
  • This goes for
  • Events,
  • Conferences
  • Exhibits
  • Etc.
• Make sure your goal of your event is clear
  • This needs to fit the title
  • Then your title needs to be based around marketing
• All of these things create an “ecosystem”

15:08 Transitions

• Don’t confuse transitions from your content
• The transition has unique value
  • Taking you from one place to another
  • It will not be a journey for audience if you do not have transitions
• If you do not know how the pieces of your event connect, then you will not have value in this event

18:00 Intro/Outro

• What goes into the intro/outro
  • Marketing
  • Anticipation
• It is the marketing after the sale-M
• How do you keep your audience excited about the event after the sale
• Digital
  • Recurring emails
  • Detailed emails with login info
  • Sharing on social media
  • This is all anticipation
• Outro
  • Lots of questions
  • Example: disney makes you walk through three gift shops before leaving
  • “Make sure you had dessert”-B

Full Show Notes Here