Description

:30  Intro

• Topic: Everyone Needs a Hero
• Sponsors
  • Cream City Marketing
  • Spearity

3: 45 Storytime

• Recap of last week’s episode- base roots of cinema, books, tv
• Hero’s Journey - use this in your business
• A whole new way to look at customer journey

6:00 Why do stories matter?

• There is a reason you remember your childhood stories
  • There is a moral and story to remember
  • Tapping into something fundamentally basic
  • “Every framework has a story to be told”- M
• 1st part: Status Quo - things are stasis (this is the start of your story)
  • Typically there is an ambition “a calling to an adventure”- B
  • Put your customer in the hero’s shoes → driving them to want to do something different, Called to go discover what the need is

9:00 2nd part- refusal of the call

• Internal dialogue that someone is having → could be an objection “I will figure it out”
• People are stubborn, you need to get them over this
• Third part: assistance or meet the mentor
  • In motion once you get past this point
  • Usually involves someone else or something else to get you there
  • Easiest thing to look at is a mentor being a spokesperson EX: Flo from progressive

12:30 Keys to Change

• Need to have a mentor to relate to, someone doing something you haven’t tried yet
• 4th Part : Road of trials, allies and enemies
  • People who will want you to be successful and people who won’t
  • This is the first opportunity after someone says “yes i want to work with you” or “I want to get out”

15:50 5th part: Ultimate Crisis

• EX: death and rebirth, the belly of the whale
  • Basically when things look like they are lost and everything will fail
  • A mental shift needs to happen when this happens

18:14 Mental Shift cont...

• Once you go through this mental shift, you are empowered
• You need to empower your customer/client to get over these things
• 6th part: Ultimate Boom
  • The ultimate victory
  • The big win in the movie
  • Need to stay with your customer up until this point

21:30 Journey Home: 8th part

• Returning with what you won
• Coming full circle
• As a customer, this is ultimately what they are looking for
• “If you get good at doing this you can take any product and turn it into something great” -B
• Part 9: Return Home

24:24 Part 10 Resurrection

• When someone goes through a transformation, someone may not recognize them
• The resurrection could be small → your client may not recognize it
• Part 11: The road back

27: 11 12th Part: Passing the Status Quo

• What do you do with the new perspective you have after coming full circle?
• You are telling everyone they also need to go on a new journey
• Allows you as a business to expand into new products, services, etc
• If you are a business owner you have to continuously come up with new ideas, services, products
• Be self reflective
• You are the mentor but you are offering a tool to help the customer get through it

Full Show Notes Here