:30 Intro
- Topic: The Guest List: Planning to bring you the best in 2022
4:00 Sponsors
- Cream City Marketing
- www.creamcitymarketing.com
- Spearity
- This is year 3 of the show
- Have you taken advantage of our guests and advice?
- Be active about your goals. Take action
- We want to have guests every week in the coming quarter
- Takes a lot of effort to get people onto your show
8:00 Bringing on Experts
- We are a team of 3 and we do a lot with not a lot of resources
- “ I am sick of hearing my voice” -B this is why we need to bring on guests
- We bring a lot of value but we are looking to broaden perspectives
- We have a lot of people in mind that can add value
- If we get those people relaxed then it becomes more valuable because it is less of a pitch
- Accountability vs empathy
- How do we capitalize on this?
- Bring people we listen to ourselves on the show
- Accountability, empathy, transparency
- Here are some things we like to talk about
- What do we want to talk about more?
12:00 The Guest List
- A process must be repeatable and measurable
- We have maintained a discipline each week because there are some guests that need to see that you have the consistency and reputation under your belt
- This is the value to doing a show every week
- We are already into year 3
- Why are these guests on our list? *Without naming names*
- We have read their books
- Asking “who do I want to learn more from?”
16:00 Guest List Cont…
- Certain people we want to work with
- Opportunities
- Have more discussions
- They have got a following
- Bring attention to our show
- Driving traffic
- Engaging personality
- Easy to talk to
- Someone who is a good fit for our style
20:00 “What do YOU need out of this?”
- When you are talking about generating content, the best way to get the most out of this is to be selfish
- Accountability
- We have two people
- We show up for each other
- Whoever is coming on the show, we want them to be friendly face so they feel comfortable
- Create a great guest experience
- They will have more fun
- Say nice things about the show and us
24:12 Transition period
Full Show Notes Here
