This week's guest is Erik Londré, CEO of Karta, which specialises in experiential marketing in the metaverse.
Erik has come from an events background, where he helped Fnatic raise the bar as Head of Events until 18 months ago. But with the advent of COVID, the events industry took a major hit and opportunities in the space were much reduced. But where one door shuts, another can open just as quickly. Now he can be found helping brands make sense of the 'metaverse', one of the newest and most hyped trends of 2021.
We go back to basics to find out what the metaverse is all about, why brands are now seriously looking at the space, and who is doing it right and wrong (it's still very much a test field, but think Nikeworld and VANS playground in Roblox).
You can find Erik on LinkedIn and Twitter.
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TBD.
