In this insightful episode, Simon sits down with Luiz Rozo, a FIFA licensed football agent and director of Pro Elevate XIV, a global sports agency focused on elevating elite football talent from Latin America to international markets, especially the Middle East. Luis shares his personal journey from Colombia to becoming a football agent, the unique challenges and opportunities in Latin American football, and the critical role mindset plays in a player’s success. They also explore the importance of relationship building in the sports business, cultural nuances in global football markets, and the future of women’s soccer. Whether you’re a football fan, aspiring agent, or interested in sports business, this episode offers valuable lessons on resilience, identity, and strategic growth.
Key Moments:
Beyond skill, discipline, resilience, and emotional intelligence define a player’s long-term success.
Building a strong personal identity helps players overcome setbacks and maintain performance.
Working with young players and their families from an early age ensures better career guidance.
Pro Elevate XIV connects Latin American talent with emerging markets like the Middle East, creating new pathways.
Colombian football suffers from limited data and streaming exposure, affecting player visibility internationally.
Successful agents focus on understanding and meeting the needs of clubs, not just pushing players.
Navigating different business practices, especially in the Middle East, requires transparency and long-term thinking.
Helping players develop strong relationships with teammates is key to their growth and success.
Know your market’s needs clearly, genuinely care about your clients and partners, and anticipate future trends.
There is significant opportunity in women’s football, especially in Latin America and the Middle East, which Pro Elevate XIV aims to support.
To learn more about Luiz Rozo please visit her Linkedin Profile
To learn more about ProElevateXI please visit her website
YOUR HOST - SIMON LADER
Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.
Get to know more about Simon at:
Website: https://simonlader.com/
Twitter: https://twitter.com/simonlader
LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/
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