July 13, 1985, a Saturday, Craig could not get off his sofa.
U2, the ‘Band of the Year’, as Rolling Stone magazine described them at the time, were playing at Live Aid in London, a benefit concert to raise funds for the relief of the 1983 – 1985 famine in Ethiopia.
Fast forward to today, U2 is still inspiring Craig, based on his study of the famous HBS case - Bono and U2. He offers some positive thoughts in these straightened times.
