Today’s provocation …
Every time we approach a pitch, we devote countless hours to the understanding of behaviors, nuances and actions of the target audience, the end consumers of our creativity; though in Craig’s experience, no time whatsoever to those we're trying so hard to persuade to buy us over a competitor.
If anyone would like a copy of the DDB Guide to Pitching, a rather fulsome document, written by colleagues from across the network, please let me know.
