Description

Copywriting. 

If you're in marketing, you'll write copy. There's very few of you who do it well. 

Alex Thompson joined Guy for this episode and did not disappoint. This one is choc full of tips, tricks and things to avoid when you're sharpening your pencil. 

You can expect to learn:

• What copywriting actually is
• Why you should NEVER start with a blank page
• Three KILLER customer research questions
• Why your first draft is always TERRIBLE
• The difference between Content Writing and Copywriting. 
• What good product description and a vanilla product description sounds like... with a comparison example from a North East favourite brand 👀

Enjoy!

More from Alex Thompson?

Connect with Alex on Linked In. 

Alex's brand new shiny website with a swell resources section. 

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