In case you didn't know, apparently Monday 18th January is this year's "Blue Monday".
Blue Monday is an entirely made up concept by travel companies in an effort to sell more holidays...
Is it a stroke of genius? Or does it bring out the absolute worst in the marketing profession?
Jeff hates it. Guy is conflicted.
Joe says "There's a reason its 'Blue Monday', and not 'Red Monday - the happiest day of the year'."
We also chat about Ryannair's new disgraceful advert, how On The Beach did a much better job and why this year's holiday marketing, more than ever, should be about empathy.
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!".
New Episode every Friday.
