80% of your revenue comes from 20% of your customers.
The maths says that a customer from the top 20% is 16x more valuable than a bottom 80% customer.
Why isn't your marketing ALL ABOUT the top 20%. It's a mistake to try and be all things to all people.
Guy, Jeff and Joe are back again picking this one apart. How should you go about targeting the top 20%?
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday.
