Valentine's Day.
Is it a necessary display of affection, or just another consumerist nightmare?! I mean, we can show our loved ones we love them 365 days a year.... right?
Guy, Jeff and Joe are back again chewing the fat around Valentines Day. We chat one of the best Instagram ads ever, why the greeting card industry is on it's way out, a nice example of marketers showing empathy and why it's vital to stack those "reasons to buy".
Honourable mentions to Moonpig, Thortful and whichever dude is buying the Valentine's Day Shower Curtain.
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No Bollocks Marketing is your blunt, "tell-it-like-it-is" podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday. Subscribe!
