Lockdown has hit everyone pretty damn hard but probably none moreso than PRIMARK.
The retail giant is on to take a £1bn quid loss this year, and yet, still refuse to do take their operation online.
Is that just as crazy as it seems? Or is there something else going on?
Guy, Jeff and Joe have a natter about it for this week's pod.
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No Bollocks Marketing is a blunt, "tell-it-like-it-is" and informal podcast by the guys at North-East Ecommerce Agency, Be Found Be Chosen. Read all about the BFBC team here.
Each week we take one tiny slither of the marketing landscape and simply ask - "is it bollocks?!". New Episode every Friday.
