Description

This week is all about the #adcampaign, with Sesh sharing her marketing expertise and both of us highlighting examples of our favorite campaigns. Take a drink every time the words campaign, cohesion, and milk (listen and you’ll get it!) come up - and listen along as we discuss all things marketing this week!

Referenced in this episode's penny thoughts:

Omsom Authenticity Instagram post: https://www.instagram.com/p/CMSl-DnBAc4/ - scroll through post for additional links and insights!

Campaigns mentioned in the episode:

• Share a coke campaign: https://www.coca-colacompany.com/au/faqs/what-was-the-share-a-coke-campaign
• #AerieREAL campaign: https://www.ae.com/aerie-real-life/
• Dove real beauty campaign: https://en.wikipedia.org/wiki/Dove_Campaign_for_Real_Beauty
• Amul ads: https://www.amul.com/m/amul-hits

Music Credit: Paradise by Ikson