Chi Odogwu quit a management consulting job in NYC to launch an e-commerce startup in Africa, which later failed. He realized his business failed because of his lack of marketing knowledge, so he decided to learn marketing. Eventually, he re-assessed his position and started using his skills to help local businesses take advantage of underutilized digital marketing channels.
Show notes: https://startfiercebusiness.com/archive/practical-marketing-advice-expert-chi-odogwu/
