This week we are joined by Emily Stephens who tells us about how things are going for her in Apollo Bay, Victoria. We talk about hope, optimism for the future and some key marketing ideas that will help you in your accommodation business.
Summary;
01:40 Emily’s exciting new business, ‘The Accommodation Project’
03:52 What the last 12 months have been like for The Dolphin Apartment
10:32 Changes in how people are booking
12:25 Steps we can take to prepare for snap lockdowns
13:34 Advantages of booking directly
14:04 Misconceptions around OTAs
15:02 How to best communicate with customers during snap lockdowns
16:04 Cancellation policies
18:48 Dealing with changing consumer demands in accommodation
