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I am pumped to bring you this episode, where we will be talking about making your accommodation stand out in a crowded marketplace. Unfortunately, a lot of companies miss the mark on what it takes to provide their guests a memorable, enjoyable experience. Joining us today, Samantha Hardcastle, the successful owner of "The Storied Experience", where we will be talking about how to bring your hospitality brand's story to life with a creative concept that appeals to guests' desires.